The Theoretical Ground for Public Relations Practice and Ethics: A Koehnian Analysis
Public relations literature laments the lack of a theoretical base for the practice and ethics of public relations. Drawing primarily upon Koehn (The Ground of Professional Ethics, 1994) and Hutton (Public Relations Review, 1999), this paper proposes such a theoretical ground.The paper adopts Hutton...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2002
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| In: |
Journal of business ethics
Year: 2002, Volume: 35, Issue: 3, Pages: 191-205 |
| Further subjects: | B
public relations ethics
B covenantal model of public relations B public relations theory B definition of public relations B theory of professions B Communications Theory B public relations models B persuasion ethics B pledge-based professional ethics B Professional Ethics |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
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| 520 | |a Public relations literature laments the lack of a theoretical base for the practice and ethics of public relations. Drawing primarily upon Koehn (The Ground of Professional Ethics, 1994) and Hutton (Public Relations Review, 1999), this paper proposes such a theoretical ground.The paper adopts Hutton's assertion that "the central organizing theme of public relations theory and practice" is relationships(Hutton, 1999, p. 209). It also relies upon Koehn (1994) to provide a theoretical discussion of the nature of professions, and the ground upon which professional ethics and public trust in the professions are based. It concludes, from a Koehnian perspective, that for public relations to move from the expertise and contractual models of practice into a covenantal model as a profession worthy of public trust, the field must devote itself to a defined human good (relationships), and must be grounded in a public pledge to serve this good. | ||
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| 650 | 4 | |a pledge-based professional ethics | |
| 650 | 4 | |a persuasion ethics | |
| 650 | 4 | |a definition of public relations | |
| 650 | 4 | |a covenantal model of public relations | |
| 650 | 4 | |a Communications Theory | |
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