RT Article
T1 International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach
JF Journal of business ethics
VO 32
IS 2
SP 127
OP 142
A1 Saeed, Mohammad
A1 Ahmed, Zafar U.
A1 Mukhtar, Syeda-Masooda
A2 Ahmed, Zafar U.
A2 Mukhtar, Syeda-Masooda
LA English
YR 2001
UL https://ixtheo.de/Record/1785616102
AB International marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit margins of businesses. Adherence to such ethical practices can help to elevate the standards of behavior and thus of living, of traders and consumers alike. Against this background, this paper endeavors to identify the salient features of the Islamic framework of International Marketing Ethics. In particular, it highlights the capabilities and strengths of this framework in creating and sustaining a strong ethical international marketing culture. At the heart of Islamic marketing is the principle of value-maximization based on equity and justice (constituting just dealing and fair play) for the wider welfare of the society. Selected key international marketing issues are examined from an Islamic perspective which, it is argued, if adhered to, can help to create a value-loaded global ethical marketing framework for MNCs in general, and establish harmony and meaningful cooperation between international marketers and Muslim target markets in particular.
K1 value-maximization
K1 regulatory institutions
K1 marketing mix
K1 international marketing
K1 Islam
K1 Ethics
K1 Ethical Behavior
K1 Corruption
K1 Corporate Responsibility
DO 10.1023/A:1010718817155