Ethical Guidelines for Marketing Practice: A Reply to Gaski & Some Observations on the Role of Normative Marketing Ethics
Gaski (1999) is critical of marketing ethics and suggests that its ethical guidelines amount to no more than "obey the law" and "act in your self-interest". This reply questions Gaski's critique and clarifies possible misconceptions about the field that might otherwise resul...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2001
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| In: |
Journal of business ethics
Year: 2001, Volume: 32, Issue: 1, Pages: 3-18 |
| Further subjects: | B
Good Conduct
B Ethical Guideline B Ethical Theory B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |