RT Article T1 Ethical Challenge to Businesses: The Deeper Meaning JF Journal of business ethics VO 30 IS 2 SP 197 OP 210 A1 Sudhir, V. A1 Murthy, P. N. A2 Murthy, P. N. LA English YR 2001 UL https://ixtheo.de/Record/1785615580 AB Today, ethics has become an important dimension for businesses. Broadly, there are two lines of thought on this issue. The first one suggests that ethical issues have to be resolved through development of appropriate ethical standards at personal or organizational level. The second one emphasizes the process of developing ethical standards rather than the standards themselves. This paper argues that the latter line of thought, when taken forward, implies that ethical dimension is essentially challenging businesses to transform themselves and their people at a very fundamental level in order to evolve continuously to higher levels of perfection. The deeper significance is that in future, businesses will play a dominant role in bringing forth the human spirit, an aspect that is hitherto perceived to be in the purview of other human activity systems like the Church or family. This restructuring at the societal level is probably the most fundamental message of this age of growing interdependence. K1 Dominant Role K1 Activity System K1 Ethical Issue K1 Human Activity K1 Economic Growth DO 10.1023/A:1006453602518