Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals
This study explores the relationships among marketers' deontological norms and their personal values. Based on the review of theoretical works in the area of marketing, hypotheses concerning the relationships among marketers' norms and their personal values were developed and tested. Data...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2000
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| In: |
Journal of business ethics
Year: 2000, Volume: 24, Issue: 1, Pages: 65-75 |
| Further subjects: | B
Correlation Analysis
B Empirical Study B Distribution Norm B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |