Ethics and Marketing on this Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns
The astonishing growth of the Internet coupled with its unique capabilities has captured the attention of the marketing community. Although many businesses are acknowledging the importance of a Web site, to date, little attention has been given to the business community'sperceptions of the ethi...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2000
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| In: |
Journal of business ethics
Year: 2000, Volume: 23, Issue: 3, Pages: 237-248 |
| Further subjects: | B
National Sample
B Ethical Issue B Ethical Guideline B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |