What's Wrong with "Deceptive" Advertising?
In this paper I present a moral account of the legal notion of deceptive advertising. I argue that no harmful consequences to the consumer need follow from a deceptive advertisement as such, and I suggest instead that one should focus on the consequences of permitting the practise of deceptive adver...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1999
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| In: |
Journal of business ethics
Year: 1999, Volume: 21, Issue: 1, Pages: 49-59 |
| Further subjects: | B
Moral Evaluation
B Reasonable Person B Harmful Consequence B Economic Growth B Moral Ground |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |