What's Wrong with "Deceptive" Advertising?
In this paper I present a moral account of the legal notion of deceptive advertising. I argue that no harmful consequences to the consumer need follow from a deceptive advertisement as such, and I suggest instead that one should focus on the consequences of permitting the practise of deceptive adver...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1999
|
| In: |
Journal of business ethics
Year: 1999, Volume: 21, Issue: 1, Pages: 49-59 |
| Further subjects: | B
Moral Evaluation
B Reasonable Person B Harmful Consequence B Economic Growth B Moral Ground |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
MARC
| LEADER | 00000naa a22000002 4500 | ||
|---|---|---|---|
| 001 | 1785612654 | ||
| 003 | DE-627 | ||
| 005 | 20220112043527.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 220112s1999 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1023/A:1005985723779 |2 doi | |
| 035 | |a (DE-627)1785612654 | ||
| 035 | |a (DE-599)KXP1785612654 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 1 |2 ssgn | ||
| 100 | 1 | |a Attas, Daniel |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a What's Wrong with "Deceptive" Advertising? |
| 264 | 1 | |c 1999 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a In this paper I present a moral account of the legal notion of deceptive advertising. I argue that no harmful consequences to the consumer need follow from a deceptive advertisement as such, and I suggest instead that one should focus on the consequences of permitting the practise of deceptive advertising on society as a whole. After a brief account of ‘deceptive advertising’, I move to discuss the role of the reasonable person standard in its definition. One interpretation of this standard is empirical, aiming to objectify the quality of misleadingness in the advertisement. I offer an alternative normative interpretation which aims to draw the line between the advertiser's responsibility and that of the consumer, between misleading and miscomprehension. I then examine and reject several possible moral grounds for condemning and prohibiting deceptive advertising. These include: harm, in the sense of welfare, to the misled consumer; harm to competitors; and a violation or a reduction of the consumer's autonomy. Finally, I explain how the effect of the practise of deceptive advertising on society as a whole should inform our normative line-drawing between misleading and miscomprehension, and how it provides the basis for the moral evaluation of deceptive advertising. | ||
| 650 | 4 | |a Moral Evaluation | |
| 650 | 4 | |a Moral Ground | |
| 650 | 4 | |a Reasonable Person | |
| 650 | 4 | |a Harmful Consequence | |
| 650 | 4 | |a Economic Growth | |
| 773 | 0 | 8 | |i Enthalten in |t Journal of business ethics |d Dordrecht [u.a.] : Springer Science + Business Media B.V, 1982 |g 21(1999), 1, Seite 49-59 |h Online-Ressource |w (DE-627)270937129 |w (DE-600)1478688-6 |w (DE-576)121465284 |x 1573-0697 |7 nnns |
| 773 | 1 | 8 | |g volume:21 |g year:1999 |g number:1 |g pages:49-59 |
| 856 | |3 Volltext |u http://www.jstor.org/stable/25074154 |x JSTOR | ||
| 856 | 4 | 0 | |u https://doi.org/10.1023/A:1005985723779 |x Resolving-System |z lizenzpflichtig |3 Volltext |
| 935 | |a mteo | ||
| 936 | u | w | |d 21 |j 1999 |e 1 |h 49-59 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 4033671528 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1785612654 | ||
| LOK | |0 005 20220112043527 | ||
| LOK | |0 008 220112||||||||||||||||ger||||||| | ||
| LOK | |0 035 |a (DE-Tue135)IxTheo#2021-12-30#0D1A746D5A5F9535C26A147B8D9B784465EC2D99 | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 866 |x JSTOR#http://www.jstor.org/stable/25074154 | ||
| LOK | |0 935 |a ixzs |a ixrk |a zota | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||