Marketing Strategy, Product Safety, and Ethical Factors in Consumer Choice
Firms that wish to be morally responsible in providing products that meet a high standard of safety may face problems competing against firms that make unsafe products and sell these products at cheap prices; these problems may be compounded when consumers do not accurately process information about...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
1999
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| In: |
Journal of business ethics
Year: 1999, Volume: 21, Issue: 1, Pages: 37-48 |
| Further subjects: | B
Ethical Behavior
B Experimental Study B Consumer Product B High Standard B Economic Growth |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
