A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising
The primary purpose of this study was to better understand the effects of consumers' perceived self-efficacy on their perceptions of the ethicality of a fear appeal and subsequent attitudes towards the ad, the brand, and purchase intentions. In this study, a total of 305 consumer responses were...
| VerfasserInnen: | ; ; |
|---|---|
| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
1999
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| In: |
Journal of business ethics
Jahr: 1999, Band: 19, Heft: 3, Seiten: 273-285 |
| weitere Schlagwörter: | B
Subsequent Attitude
B Fear Appeal B Consumer Response B Purchase Intention B Economic Growth |
| Online-Zugang: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
