RT Article
T1 A Framework for the Examination of Relational Ethics: An Interactionist Perspective
JF Journal of business ethics
VO 19
IS 3
SP 241
OP 253
A1 Pelton, Lou E.
A1 Chowdhury, Jhinuk
A1 Vitell, Scott J.
A2 Chowdhury, Jhinuk
A2 Vitell, Scott J.
LA English
YR 1999
UL https://ixtheo.de/Record/178561214X
AB Despite the widespread agreement that the ontology of the marketing discipline is exchange, marketing ethics researchers have largely adopted a monadic viewpoint of ethical decision making. In this research, an interactionist approach is adopted in order to introduce a dyadic perspective of un/ethical decision making. The dyadic model includes each channel member's individual, situational and decision process factors linked by relationalism, an emerging paradigm in marketing channels. Relationalism is represented as a discriminating variable between perceived ethical dilemma and decision behaviour. Finally, a number of theoretical propositions are presented and future research directions are discussed.
K1 Ethical Dilemma
K1 Ethical Decision
K1 Research Direction
K1 Marketing
K1 Decision Making
DO 10.1023/A:1005935011952