Pharmaceutical Advertisements: How They Deceive Patients
Pharmaceutical advertising is one of the most important kinds of advertising that can have a direct impact on the health of a consumer. Hence, this necessitates the fact that it is essential for advertisers of such products to take special care and additional responsibility when devising the promoti...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1999
|
| In: |
Journal of business ethics
Year: 1999, Volume: 18, Issue: 4, Pages: 359-366 |
| Further subjects: | B
Competition
B Behavioral B Consumerism B advertisements B prescription B information source B nonprescription |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |