Pharmaceutical Advertisements: How They Deceive Patients
Pharmaceutical advertising is one of the most important kinds of advertising that can have a direct impact on the health of a consumer. Hence, this necessitates the fact that it is essential for advertisers of such products to take special care and additional responsibility when devising the promoti...
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer
1999
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In: |
Journal of business ethics
Year: 1999, Volume: 18, Issue: 4, Pages: 359-366 |
Further subjects: | B
Competition
B Behavioral B Consumerism B advertisements B prescription B information source B nonprescription |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |