The Portrayal of Children's Activities in Television Commercials: A Content Analysis
This study used a content analysis of television commercials to analyze the depiction of pre-teens and teens. It uncovered evidence that children are not often depicted in scholastic roles in the commercials. Further, it found that when children are shown in these roles, the portrayal is frequently...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1998
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| In: |
Journal of business ethics
Year: 1998, Volume: 17, Issue: 14, Pages: 1541-1549 |
| Further subjects: | B
Content Analysis
B Scholarly Activity B Television Advertising B Positive Attitude B Economic Growth |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |