The Body Shop Values Report – Towards Integrated Stakeholder Auditing

All the available evidence suggests that companies which are run with a view to the long term interests of their key stakeholders are more likely to prosper than those which take a short term, "shareholder first" approach (Wheeler and Sillanpää, 1997). Indeed it is the central premise of t...

Full description

Saved in:  
Bibliographic Details
Main Author: Sillanpää, Maria (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Journals Online & Print:
Drawer...
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Springer 1998
In: Journal of business ethics
Year: 1998, Volume: 17, Issue: 13, Pages: 1443-1456
Further subjects:B Corporate Strategy
B Mass Communication
B Economic Globalisation
B 21st Century
B Economic Growth
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)
Description
Summary:All the available evidence suggests that companies which are run with a view to the long term interests of their key stakeholders are more likely to prosper than those which take a short term, "shareholder first" approach (Wheeler and Sillanpää, 1997). Indeed it is the central premise of this article that forces of economic globalisation and developments in the technology of mass communication will make stakeholder inclusion an increasingly essential component of corporate strategy in the 21st century. Put simply, companies, like governments and other established institutions, need to listen, to process and to respond positively to the values and beliefs of their stakeholders – most especially their customers, employees and investors. Failure to do this will reduce competitiveness and increase the risk of corporate demise.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1006099731105