RT Article
T1 Ethical Beliefs of Chinese Consumers in Hong Kong
JF Journal of business ethics
VO 17
IS 11
SP 1163
OP 1170
A1 Chan, Andrew
A1 Wong, Simon
A1 Leung, Paul
A2 Wong, Simon
A2 Leung, Paul
LA English
YR 1998
UL https://ixtheo.de/Record/1785610945
AB In recent years, there has been increased awareness of unethical consumer practices in Asian countries. Asian consumers have gained a bad reputation for buying counterfeit products, such as computer software, fashion clothing and watches. In 1993, the estimated losses to US software companies due to Chinese counterfeiting stood at US $322 million (Kohut, 1994). The present study uses a consumer ethics scale developed by Muncy and Vitell (1992) to investigate consumers' ethical judgments from a Chinese perspective. The result shows that consumers in different cultures utilize similar rules to assess the ethicality of a given situation. However, findings also show certain cultural elements that are unique in influencing Chinese consumers' ethical judgments. The results also indicate the need for the continued development of and investment in consumer education in Asia.
K1 Software Company
K1 Similar Rule
K1 Ethical Judgment
K1 Continue Development
K1 Asian Country
DO 10.1023/A:1005760729697