Ethical Beliefs of Chinese Consumers in Hong Kong

In recent years, there has been increased awareness of unethical consumer practices in Asian countries. Asian consumers have gained a bad reputation for buying counterfeit products, such as computer software, fashion clothing and watches. In 1993, the estimated losses to US software companies due to...

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Bibliographic Details
Authors: Chan, Andrew (Author) ; Wong, Simon (Author) ; Leung, Paul (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 1998
In: Journal of business ethics
Year: 1998, Volume: 17, Issue: 11, Pages: 1163-1170
Further subjects:B Ethical Judgment
B Software Company
B Continue Development
B Asian Country
B Similar Rule
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Summary:In recent years, there has been increased awareness of unethical consumer practices in Asian countries. Asian consumers have gained a bad reputation for buying counterfeit products, such as computer software, fashion clothing and watches. In 1993, the estimated losses to US software companies due to Chinese counterfeiting stood at US $322 million (Kohut, 1994). The present study uses a consumer ethics scale developed by Muncy and Vitell (1992) to investigate consumers' ethical judgments from a Chinese perspective. The result shows that consumers in different cultures utilize similar rules to assess the ethicality of a given situation. However, findings also show certain cultural elements that are unique in influencing Chinese consumers' ethical judgments. The results also indicate the need for the continued development of and investment in consumer education in Asia.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1005760729697