RT Article T1 A Balanced Concept of the Firm and the Measurement of Its Long-term Planning and Performance JF Journal of business ethics VO 17 IS 11 SP 1129 OP 1144 A1 Enderle, Georges A1 Tavis, Lee A. A2 Tavis, Lee A. LA English YR 1998 UL https://ixtheo.de/Record/1785610902 AB This paper offers a new concept of the firm that aims at balancing the corporate economic, social, and environmental responsibilities and goes beyond the stakeholder approach. It intends to provide a conceptual and operationalizable basis to fairly assess corporate conduct from both inside and outside the companies. To a large extent these different responsibilities may overlap and reinforce each other. However, if they conflict, they should be clearly evaluated for their own sake and in terms of wealth creation. Only then can a balanced approach be realized. Section 1 briefly discusses some general aspects of the relationship between concepts and measurement. In Section 2, a concept of the firm is developed that is based on the notion of responsibility and balances economic, social and environmental responsibilities. According to these concepts, different ways of measuring corporate planning and performance are examined in Section 3, followed up by a summary and conclusions. K1 Balance Approach K1 Environmental Responsibility K1 Operationalizable Basis K1 General Aspect K1 Economic Growth DO 10.1023/A:1005746212024