Materialism and Consumer Ethics: An Exploratory Study
As the issue of marketing's social responsibility grows in significance, the topic of materialism surfaces. While many marketing efforts encourage materialism, the materialism that is encouraged may have negative societal effects. An understanding of the effects of materialism on individuals, f...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
1998
|
| In: |
Journal of business ethics
Year: 1998, Volume: 17, Issue: 2, Pages: 137-145 |
| Further subjects: | B
Social Responsibility
B Empirical Evidence B Current Paper B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
