The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables

This study examines the potential effects of unethically perceived advertising executionson consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.

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Autori: Simpson, Penny M. (Autore) ; Brown, Gene (Autore) ; Widing, Robert E. (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
Verificare la disponibilità: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 1998
In: Journal of business ethics
Anno: 1998, Volume: 17, Fascicolo: 2, Pagine: 125-136
Altre parole chiave:B Consumer Response
B Effectiveness Response
B Response Variable
B Potential Effect
B Economic Growth
Accesso online: Volltext (JSTOR)
Volltext (lizenzpflichtig)