The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables
This study examines the potential effects of unethically perceived advertising executionson consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.
| Authors: | ; ; |
|---|---|
| 格式: | 電子 Article |
| 語言: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
1998
|
| In: |
Journal of business ethics
Year: 1998, 卷: 17, 發布: 2, Pages: 125-136 |
| Further subjects: | B
Consumer Response
B Effectiveness Response B Response Variable B Potential Effect B Economic Growth |
| 在線閱讀: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
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