What Do Online Complainers Want? An Examination of the Justice Motivations and the Moral Implications of Vigilante and Reparation Schemas

This research aims to understand how two basic schemas—vigilante and reparation—influence online public complaining. Drawing on two experiments, a longitudinal field study and content analysis of online complaints, the current research makes three core contributions. First, we show that for similar...

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Bibliographic Details
Authors: Grégoire, Yany (Author) ; Legoux, Renaud (Author) ; Tripp, Thomas M. (Author) ; Radanielina-Hita, Marie-Louise (Author) ; Joireman, Jeffrey (Author) ; Rotman, Jeffrey D. (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2019
In: Journal of business ethics
Year: 2019, Volume: 160, Issue: 1, Pages: 167-188
Further subjects:B Online complaining
B Ethics consumer behavior
B Justice Theory
B textual analysis
B Customer revenge
B Conflict frames
B Cognitive schemas
B Service failure
Online Access: Volltext (lizenzpflichtig)