RT Article
T1 In Defense of Advertising: A Social Perspective
JF Journal of business ethics
VO 16
IS 2
SP 109
OP 118
A1 Phillips, Barbara J.
LA English
PB Springer Science + Business Media B. V
YR 1997
UL https://ixtheo.de/Record/1785608304
AB Many critics have questioned the ethics of advertising as an institution in current American society. The purpose of this paper is to critically examine three negative social trends that have been attributed to advertising: (a) the elevation of consumption over other social values, (b) the increasing use of goods to satisfy social needs, and (c) the increasing dissatisfaction of individual consumers. This explanation yields a defense of advertising which argues that the underlying cause of these negative trends is not advertising, but a larger social factor - capitalism. Solutions that address the capitalistic roots of these negative social trends are suggested.
K1 Social Perspective
K1 Individual Consumer
K1 Negative Trend
K1 Social Factor
K1 Economic Growth
DO 10.1023/A:1017948331820