Undergraduate student attitudes about hypothetical marketing dilemmas
This study investigated the attitudinal responses of 403 undergraduate students with respect to nine hypothetical marketing moral dilemmas. Participants varied by gender, major, and age., It was found that undergraduate women responded more ethically on the hypothetical marketing moral dilemmas, as...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
1996
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| In: |
Journal of business ethics
Year: 1996, Volume: 15, Issue: 5, Pages: 525-535 |
| Further subjects: | B
Undergraduate Student
B Young Subject B Economic Growth B Behavioral Response B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |