RT Article
T1 The impact of prior firm financial performance on subsequent corporate reputation
JF Journal of business ethics
VO 15
IS 2
SP 159
OP 165
A1 Hammond, Sue Annis
A2 Slocum, John W.
LA English
YR 1996
UL https://ixtheo.de/Record/1785607081
AB This study links corporate reputation, as measured byFortune magazine's Most Admired list, with firm financial performance. Seven measures of financial risk and return were collected for a sample of 149 firms from two time periods, 1981 and 1986. The mean score of four attributes from the 1993Fortune Most Admired list for the sample was then analyzed with the financial data through regression analysis. Two financial variables, Standard Deviation of the Market Return of the Firm and Return on Sales, explained between 0.12 and 0.14 of subsequent reputation. The implication for management is that they can affect a firm's subsequent reputation by lowering financial risk and controlling costs.
K1 Financial Data
K1 Financial Performance
K1 Economic Growth
K1 Regression Analysis
K1 Standard Deviation
DO 10.1007/BF00705584