RT Article
T1 The ethics of lottery advertising: Issues and evidence
JF Journal of business ethics
VO 14
IS 1
SP 43
OP 51
A1 Stearns, James M.
A1 Borna, Shaheen
A2 Borna, Shaheen
LA English
YR 1995
UL https://ixtheo.de/Record/1785605992
AB After a discussion of the evolution and criticisms of state run lotteries, this article examines the ethics of lottery advertising. A discussion of the appeals used by lottery advertisers is followed by evidence concerning the impact of expected value information on lottery purchase intentions. Findings point toward less emphasis on the lottery as a solution to financial and job problems and more emphasis on information about the actual value of a lottery bet. Using accepted standards from the marketing literature, lottery advertising is found to be deceptive.
K1 Marketing Literature
K1 Accepted Standard
K1 Purchase Intention
K1 Marketing
K1 Economic Growth
DO 10.1007/BF00873735