Industry type, culture, mode of entry and perceptions of international marketing ethics problems: A cross-cultural comparison
The authors investigate the differences in ethical perceptions of Australian and Hong Kong international managers. Ethical perceptions are measured with respect to different industry types, cultures and modes of entry into international markets. Mode of entry refers to how firms select to enter fore...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
1994
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| In: |
Journal of business ethics
Year: 1994, Volume: 13, Issue: 10, Pages: 775-785 |
| Further subjects: | B
International Market
B Direct Foreign Investment B Foreign Investment B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |