Consumer ethical beliefs and personality traits: An exploratory analysis

The present study examines the relationships between consumers' ethical beliefs and personality traits. Based on a survey of 295 undergraduate business students, the authors found that individuals with high needs for autonomy, innovation, and aggression, as well as individuals with a high prope...

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Bibliographic Details
Authors: Rallapalli, Kumar C. (Author) ; Vitell, Scott J. (Author) ; Wiebe, Frank A. (Author) ; Barnes, James H. (Author)
Format: Electronic Article
Language:English
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Published: Springer 1994
In: Journal of business ethics
Year: 1994, Volume: 13, Issue: 7, Pages: 487-495
Further subjects:B Personality Trait
B Exploratory Analysis
B Social Desirability
B Coping Style
B Economic Growth
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)

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