The influence of personal and organizational values on marketing professionals' ethical behavior

The authors examine empirically the influence of personal and organizational values on marketing professionals' ethical behavior. The results indicate that personal and organizational values underlie differences in marketing professionals' ethical behavior, albeit “small” terms of the prop...

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Bibliographic Details
Authors: Akaah, Ishmael P. (Author) ; Lund, Daulatram (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 1994
In: Journal of business ethics
Year: 1994, Volume: 13, Issue: 6, Pages: 417-430
Further subjects:B Ethical Behavior
B Marketing Professional
B Economic Growth
B Marketing
Online Access: Volltext (JSTOR)
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