RT Article T1 Profit maximization: The ethical mandate of business JF Journal of business ethics VO 13 IS 4 SP 287 OP 294 A1 Primeaux, Patrick A1 Stieber, John A2 Stieber, John LA English YR 1994 UL https://ixtheo.de/Record/178560516X AB The authors propose a model for business ethics which arises directly from business practice. This model is based on a behavioral definition of the economic theory of profit maximization and situates business ethics within opportunity costs. Within that context, they argue that good business and good ethics are synonymous, that ethics is at the heart and center of business, that profits and ethics are intrinsically related. K1 Business Practice K1 Opportunity Cost K1 Economic Theory K1 Business Ethic K1 Economic Growth DO 10.1007/BF00871675