Depiction of idealized youth lifestyles in magazine advertisements: A content analysis
The study described in this manuscript examines the extent to which children are depicted as: (a) scholarly, and (b) non-scholarly in magazine advertisements and the degree to which children in the two classes were portrayed favorably or unfavorably. The study indicated that children were often depi...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1994
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| In: |
Journal of business ethics
Year: 1994, Volume: 13, Issue: 4, Pages: 259-269 |
| Further subjects: | B
Idealize Youth
B Content Analysis B Magazine Advertisement B Youth Lifestyle B Economic Growth |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |