RT Article
T1 Depiction of idealized youth lifestyles in magazine advertisements: A content analysis
JF Journal of business ethics
VO 13
IS 4
SP 259
OP 269
A1 Peterson, Robin T.
LA English
YR 1994
UL https://ixtheo.de/Record/1785605127
AB The study described in this manuscript examines the extent to which children are depicted as: (a) scholarly, and (b) non-scholarly in magazine advertisements and the degree to which children in the two classes were portrayed favorably or unfavorably. The study indicated that children were often depicted in roles that were not scholarly (such as athletics). Further, when children were depicted in scholarly roles, the portrayal was often negative. Implications based upon these findings are raised.
K1 Youth Lifestyle
K1 Idealize Youth
K1 Magazine Advertisement
K1 Content Analysis
K1 Economic Growth
DO 10.1007/BF00871672