Depiction of idealized youth lifestyles in magazine advertisements: A content analysis

The study described in this manuscript examines the extent to which children are depicted as: (a) scholarly, and (b) non-scholarly in magazine advertisements and the degree to which children in the two classes were portrayed favorably or unfavorably. The study indicated that children were often depi...

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Bibliographic Details
Main Author: Peterson, Robin T. (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 1994
In: Journal of business ethics
Year: 1994, Volume: 13, Issue: 4, Pages: 259-269
Further subjects:B Idealize Youth
B Content Analysis
B Magazine Advertisement
B Youth Lifestyle
B Economic Growth
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)

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