RT Article T1 Economic criteria versus ethical criteria toward resolving a basic dilemma in business JF Journal of business ethics VO 13 IS 1 SP 71 OP 78 A1 O'Neil, Robert F. A1 Pienta, Darlene A. LA English PB Springer Science + Business Media B. V YR 1994 UL https://ixtheo.de/Record/1785604899 AB Today's headlines suggest that economic criteria alone is the basis for business decision-making. This paper argues that while profitability is a legitimate end of business, it must be moderated by ethical considerations. But can business be both successfuland ethical? Practical examples highlight individuals who chose profitability over ethical responsibility and those who chose and continue to choose both. The authors propose that there is an ethical person profile. Corporate managers can resolve the profits vs ethics dilemma by modeling ethical behavior. K1 Ethical Responsibility K1 Ethic Dilemma K1 Ethical Behavior K1 Ethical Consideration K1 Economic Growth DO 10.1007/BF00877157