Deceptive nature of Dial-a-Porn commercials and public policy alternatives
This research investigates consumers' perceptions of claims made in Dial-a-Porn commercials. The empirical findings support the view that some of the claims are deceptive. Based on research findings, preliminary public policy guidelines are suggested.
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
1993
|
| In: |
Journal of business ethics
Year: 1993, Volume: 12, Issue: 7, Pages: 503-509 |
| Further subjects: | B
Policy Alternative
B Public Policy B Empirical Finding B Research Finding B Economic Growth |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
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