The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny?
In this paper we explore the intersection of three topics which have historically been singled out for ethical consideration in advertising and marketing: the use of fear appeals, marketing to the elderly, and the marketing of health care services and products. Issues relevant to using fear appeals...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1993
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| In: |
Journal of business ethics
Year: 1993, Volume: 12, Issue: 1, Pages: 45-55 |
| Further subjects: | B
Health Care
B Ethical Concern B Health Care Service B Psychological Characteristic B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |