The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny?
In this paper we explore the intersection of three topics which have historically been singled out for ethical consideration in advertising and marketing: the use of fear appeals, marketing to the elderly, and the marketing of health care services and products. Issues relevant to using fear appeals...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1993
|
| In: |
Journal of business ethics
Year: 1993, Volume: 12, Issue: 1, Pages: 45-55 |
| Further subjects: | B
Health Care
B Ethical Concern B Health Care Service B Psychological Characteristic B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
MARC
| LEADER | 00000naa a22000002 4500 | ||
|---|---|---|---|
| 001 | 1785603728 | ||
| 003 | DE-627 | ||
| 005 | 20220112043449.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 220112s1993 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1007/BF01845786 |2 doi | |
| 035 | |a (DE-627)1785603728 | ||
| 035 | |a (DE-599)KXP1785603728 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 1 |2 ssgn | ||
| 100 | 1 | |a Benet, Suzeanne |e VerfasserIn |4 aut | |
| 245 | 1 | 4 | |a The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny? |
| 264 | 1 | |c 1993 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a In this paper we explore the intersection of three topics which have historically been singled out for ethical consideration in advertising and marketing: the use of fear appeals, marketing to the elderly, and the marketing of health care services and products. Issues relevant to using fear appeals in promoting health care issues to the elderly are explored with a consumer psychologist's theoretical view of fear appeals. Next the assumption of the elderly market's vulnerability and indicants of social or psychological function which would differentiate the elderly recipients of marketing communications are examined both in terms of function and ethical concerns., Overall, our review of the theoretical underpinnings of fear-based communication and the psychological characteristics does not indicate that the elderly of today are particularlyvulnerable. While the elderly are probably somewhat more dogmatic than younger consumers and perhaps view outcomes from the perspective of their age, there are no indications that their psychological responses to fear-based appeals differ significantly from those of younger consumers. | ||
| 650 | 4 | |a Psychological Characteristic | |
| 650 | 4 | |a Ethical Concern | |
| 650 | 4 | |a Health Care Service | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Health Care | |
| 700 | 1 | |a Pitts, Robert E. |e VerfasserIn |4 aut | |
| 700 | 1 | |a LaTour, Michael |e VerfasserIn |4 aut | |
| 773 | 0 | 8 | |i Enthalten in |t Journal of business ethics |d Dordrecht [u.a.] : Springer Science + Business Media B.V, 1982 |g 12(1993), 1, Seite 45-55 |h Online-Ressource |w (DE-627)270937129 |w (DE-600)1478688-6 |w (DE-576)121465284 |x 1573-0697 |7 nnns |
| 773 | 1 | 8 | |g volume:12 |g year:1993 |g number:1 |g pages:45-55 |
| 856 | |3 Volltext |u http://www.jstor.org/stable/25072371 |x JSTOR | ||
| 856 | 4 | 0 | |u https://doi.org/10.1007/BF01845786 |x Resolving-System |z lizenzpflichtig |3 Volltext |
| 935 | |a mteo | ||
| 936 | u | w | |d 12 |j 1993 |e 1 |h 45-55 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 4033662596 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1785603728 | ||
| LOK | |0 005 20220112043449 | ||
| LOK | |0 008 220112||||||||||||||||ger||||||| | ||
| LOK | |0 035 |a (DE-Tue135)IxTheo#2021-12-31#51191A39A0179CF77D184F507B80BE64BF474110 | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 866 |x JSTOR#http://www.jstor.org/stable/25072371 | ||
| LOK | |0 935 |a ixzs |a ixrk |a zota | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
| STA | 0 | 0 | |a Marketing |
| STB | 0 | 0 | |a Marketing,Mercatique,Mercatique,Marketing |
| STC | 0 | 0 | |a Marketing |
| STD | 0 | 0 | |a Marketing |
| STE | 0 | 0 | |a 巿场营销,营销,巿场营销 |
| STF | 0 | 0 | |a 巿場營銷,營銷,巿場行銷 |
| STG | 0 | 0 | |a Marketing |
| STH | 0 | 0 | |a Маркетинг |
| STI | 0 | 0 | |a Μάρκετινγκ,Marketing |
| SYE | 0 | 0 | |a Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |