Social inclusion as a marketing ethics correlate
The author examines, in the context of Litwin and Stringer's (1968) operationalization, the influence of social inclusion (organizational warmth and organizational identity) as a marketing ethics correlate. The results indicate that both organizational warmth and organizational identity underli...
| Главный автор: | |
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| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Опубликовано: |
1992
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| В: |
Journal of business ethics
Год: 1992, Том: 11, Выпуск: 8, Страницы: 599-608 |
| Другие ключевые слова: | B
Social Inclusion
B Ethical Behavior B Маркетинг B Organizational Identity B Economic Growth |
| Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Итог: | The author examines, in the context of Litwin and Stringer's (1968) operationalization, the influence of social inclusion (organizational warmth and organizational identity) as a marketing ethics correlate. The results indicate that both organizational warmth and organizational identity underlie marketing professionals' ethical behavior. Furthermore, the influence pattern for each variable is consistent witha priori hypothesis. |
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| ISSN: | 1573-0697 |
| Второстепенные работы: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/BF00872271 |
