An empirical investigation of international marketing ethics: Problems encountered by Australian firms
This study identifies and categorises ethical problems in terms of frequency of occurrence and importance to a sample of Australian international business managers. The study determined that the most frequently cited ethical problem is gifts/favours/entertainment and that this problem may be related...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
1992
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| In: |
Journal of business ethics
Year: 1992, Volume: 11, Issue: 3, Pages: 161-171 |
| Further subjects: | B
Empirical Investigation
B Managerial Action B International Business B Scatter Plot B Cultural Difference |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |