Ethics and environmental marketing

Corporations have scrambled to bring to market products positioned and advertised as addressing the needs of the environmentally-conscious consumer. The vast majority of claims presented in support of these products are best described, however, as confused, misleading or outright illegal. Ethical co...

Full description

Saved in:  
Bibliographic Details
Main Author: Davis, Joel J. (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Journals Online & Print:
Drawer...
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Springer Science + Business Media B. V 1992
In: Journal of business ethics
Year: 1992, Volume: 11, Issue: 2, Pages: 81-87
Further subjects:B Normative Behavior
B Ethical Consideration
B Market Product
B Economic Growth
B Marketing
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)

MARC

LEADER 00000naa a22000002 4500
001 1785602624
003 DE-627
005 20220112043444.0
007 cr uuu---uuuuu
008 220112s1992 xx |||||o 00| ||eng c
024 7 |a 10.1007/BF00872314  |2 doi 
035 |a (DE-627)1785602624 
035 |a (DE-599)KXP1785602624 
040 |a DE-627  |b ger  |c DE-627  |e rda 
041 |a eng 
084 |a 1  |2 ssgn 
100 1 |a Davis, Joel J.  |e VerfasserIn  |4 aut 
245 1 0 |a Ethics and environmental marketing 
264 1 |c 1992 
336 |a Text  |b txt  |2 rdacontent 
337 |a Computermedien  |b c  |2 rdamedia 
338 |a Online-Ressource  |b cr  |2 rdacarrier 
520 |a Corporations have scrambled to bring to market products positioned and advertised as addressing the needs of the environmentally-conscious consumer. The vast majority of claims presented in support of these products are best described, however, as confused, misleading or outright illegal. Ethical considerations have not yet been integrated into environmental marketing, and as a result, long-term harm on both the individual and societal level may result. A framework for reversing this trend is presented. It identifies the sequence of actions necessary for the development and communication of ethical environmental marketing claims. The sequence is based upon two aspects of ethical theory: moral style and normative behavior. Specific implications for marketers' actions at each stage in the sequence of framework development are also discussed. 
650 4 |a Normative Behavior 
650 4 |a Market Product 
650 4 |a Ethical Consideration 
650 4 |a Marketing 
650 4 |a Economic Growth 
773 0 8 |i Enthalten in  |t Journal of business ethics  |d Dordrecht [u.a.] : Springer Science + Business Media B.V, 1982  |g 11(1992), 2, Seite 81-87  |h Online-Ressource  |w (DE-627)270937129  |w (DE-600)1478688-6  |w (DE-576)121465284  |x 1573-0697  |7 nnns 
773 1 8 |g volume:11  |g year:1992  |g number:2  |g pages:81-87 
856 |3 Volltext  |u http://www.jstor.org/stable/25072249  |x JSTOR 
856 4 0 |u https://doi.org/10.1007/BF00872314  |x Resolving-System  |z lizenzpflichtig  |3 Volltext 
935 |a mteo 
936 u w |d 11  |j 1992  |e 2  |h 81-87 
951 |a AR 
ELC |a 1 
ITA |a 1  |t 1 
LOK |0 000 xxxxxcx a22 zn 4500 
LOK |0 001 4033661492 
LOK |0 003 DE-627 
LOK |0 004 1785602624 
LOK |0 005 20220112043444 
LOK |0 008 220112||||||||||||||||ger||||||| 
LOK |0 035   |a (DE-Tue135)IxTheo#2021-12-31#10E054239604A9974E0B53828F565069BA7B1E95 
LOK |0 040   |a DE-Tue135  |c DE-627  |d DE-Tue135 
LOK |0 092   |o n 
LOK |0 852   |a DE-Tue135 
LOK |0 852 1  |9 00 
LOK |0 866   |x JSTOR#http://www.jstor.org/stable/25072249 
LOK |0 935   |a ixzs  |a ixrk  |a zota 
ORI |a SA-MARC-ixtheoa001.raw 
STA 0 0 |a Marketing 
STB 0 0 |a Marketing,Mercatique,Mercatique,Marketing 
STC 0 0 |a Marketing 
STD 0 0 |a Marketing 
STE 0 0 |a 巿场营销,营销,巿场营销 
STF 0 0 |a 巿場營銷,營銷,巿場行銷 
STG 0 0 |a Marketing 
STH 0 0 |a Маркетинг 
STI 0 0 |a Μάρκετινγκ,Marketing 
SYE 0 0 |a Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung 

Similar Items

more