Marketing ethics and education: Some empirical findings
This study explores possible links between educational background and ethics among marketing professionals. Data from two surveys of members of the American Marketing Association suggest that marketing professionals with master's degrees and higher are similar to their less educated counterpart...
| 主要作者: | |
|---|---|
| 格式: | 電子 Article |
| 語言: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | 載入...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
1991
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| In: |
Journal of business ethics
Year: 1991, 卷: 10, 發布: 8, Pages: 625-632 |
| Further subjects: | B
Empirical Finding
B Business School B 巿場營銷 B Economic Growth B Ethical Standard |
| 在線閱讀: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
