Marketing ethics: Some dimensions of the challenge
We should seek an ethic internal to marketing arising from marketing's societal function, rather than imposing some “add-on” ethic. This suggests that marketing should enhance the information and the freedom the potential customer brings to the market transaction. Defining and achieving this in...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
1991
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| In: |
Journal of business ethics
Year: 1991, Volume: 10, Issue: 4, Pages: 245-248 |
| Further subjects: | B
Dark Side
B External Regulation B Potential Customer B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |