The influence of non-anonymity deriving from feedback of research results on marketing professionals' research ethics judgements
The study examines, in the context of Crawford's (1970) study items, the influence of non-anonymity deriving from feedback of research results on marketing professionals' research ethics judgements, particularly that of response patterns (social desirability of responses) and item omission...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1990
|
| In: |
Journal of business ethics
Year: 1990, Volume: 9, Issue: 12, Pages: 949-959 |
| Further subjects: | B
Research Result
B Research Ethic B Economic Growth B Response Pattern B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |