The ethics of psychoactive ads
Many of today's ads work by arousing the viewer's emotions. Although emotion-arousing ads are widely used and are commonly thought to be effective, their careless use produces a side-effect: the psychoactive ad. A psychoactive ad is any emotion-arousing ad that can cause a meaningful, well...
| VerfasserInnen: | ; |
|---|---|
| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
1990
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| In: |
Journal of business ethics
Jahr: 1990, Band: 9, Heft: 2, Seiten: 105-114 |
| weitere Schlagwörter: | B
Ethical Issue
B Tentative Guideline B Economic Growth |
| Online-Zugang: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
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| 245 | 1 | 4 | |a The ethics of psychoactive ads |
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| 520 | |a Many of today's ads work by arousing the viewer's emotions. Although emotion-arousing ads are widely used and are commonly thought to be effective, their careless use produces a side-effect: the psychoactive ad. A psychoactive ad is any emotion-arousing ad that can cause a meaningful, well-defined group of viewers to feel extremely anxious, to feel hostile toward others, or to feel a loss of self-esteem. We argue that, because some ill-conceived psychoactive ads can cause harm, ethical issues must arise during their production. Current pretesting methods cannot identify the potentially psychoactive ads; therefore, we offer some tentative guidelines for reducing the number of viewers harmed by psychoactive ads. | ||
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| 650 | 4 | |a Economic Growth | |
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