Ethical Products = Less Strong: How Explicit and Implicit Reliance on the Lay Theory Affects Consumption Behaviors
Many consumers implicitly associate sustainability with lower product strength. This so-called ethical = less strong intuition (ELSI) poses a major threat for the success of sustainable products. This article explores this pervasive lay theory and examines whether it is a key barrier for sustainable...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2019
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| In: |
Journal of business ethics
Year: 2019, Volume: 158, Issue: 3, Pages: 659-677 |
| Further subjects: | B
Ethical products
B Implicit Association Test B Sustainability B Shopping patterns B Intuition B Field Experiment B Consumption data B Consumption decision-making |
| Online Access: |
Volltext (lizenzpflichtig) |
