The marketing challenge: Towards being profitable and socially responsible
This article reviews the history of marketing thought in relation to social responsibility and business ethics. The main objective of the article is to show that business can be profitable and socially responsible at the same time by practising the societal marketing concept. More specifically, it p...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
1988
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| In: |
Journal of business ethics
Year: 1988, Volume: 7, Issue: 7, Pages: 497-507 |
| Further subjects: | B
Social Responsibility
B Marketing Concept B Business Ethic B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
