RT Article T1 A longitudinal survey of business school graduates' assessments of business ethics JF Journal of business ethics VO 7 IS 4 SP 295 OP 302 A1 Arlow, Peter A1 Ulrich, Thomas A. A2 Ulrich, Thomas A. LA English YR 1988 UL https://ixtheo.de/Record/1785598155 AB A longitudinal survey of business graduates over a four-year period revealed stability over time in their assessments of proposals to improve business ethics except for significantly greater disapproval of government regulation. A comparison of graduates and executives indicate both favor developing general ethical business principles, business ethics courses, and codes of ethics, while disapproving government regulation and participation by religious leaders in ethical norms for business. The mean rankings by business graduates over time of factors influencing ethical conduct show significant declines in school-university training and significant increases for religious training and industry practices. Graduates and executives rank family training as the most important influence and school-university training as least important. The authors conclude that a more careful consideration be given to matching reform proposals and influence factors, and to increasing the depth of change efforts in individual business ethics. K1 Longitudinal Survey K1 Ethical Conduct K1 Government Regulation K1 Business School K1 Business Ethic DO 10.1007/BF00381835