The informative and persuasive functions of advertising: A moral appraisal — A further comment
This paper argues that product and advertisement are neither completely dependent nor completely independent. The advertisement of a bad product cannot be good. The advertisement of a good product is not necessarily good. In the case where consumer sovereignty cannot be assumed, the goodness of an a...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1987
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| In: |
Journal of business ethics
Year: 1987, Volume: 6, Issue: 1, Pages: 55-57 |
| Further subjects: | B
Good Product
B Individual Autonomy B Consumer Sovereignty B Moral Appraisal B Economic Growth |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |