RT Article
T1 The informative and persuasive functions of advertising: A moral appraisal — A further comment
JF Journal of business ethics
VO 6
IS 1
SP 55
OP 57
A1 Lee, Kam-Hon
LA English
YR 1987
UL https://ixtheo.de/Record/178559706X
AB This paper argues that product and advertisement are neither completely dependent nor completely independent. The advertisement of a bad product cannot be good. The advertisement of a good product is not necessarily good. In the case where consumer sovereignty cannot be assumed, the goodness of an advertisement depends solely on the goodness of the product. In the case where consumer sovereignty can be assumed, the goodness of an advertisement depends first on whether the product is good, and if so, whether the advertisement preserves individual autonomy.
K1 Moral Appraisal
K1 Consumer Sovereignty
K1 Individual Autonomy
K1 Good Product
K1 Economic Growth
DO 10.1007/BF00382948