Profit-Driven Corporate Social Responsibility as a Bayesian Real Option in Green Computing

The idea that socially responsible investments can be viewed in terms of real options is relatively new. We expand on this notion by demonstrating how real option theory, within a Bayesian decision-making framework, can be used by managers to help when making green technology investment decisions. T...

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Bibliographic Details
Authors: Herath, Hemantha S. B. (Author) ; Herath, Tejaswini C. (Author) ; Dunn, Paul (Author)
Format: Electronic Article
Language:English
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Published: Springer 2019
In: Journal of business ethics
Year: 2019, Volume: 158, Issue: 2, Pages: 387-402
Further subjects:B Bayesian decision framework
B Corporate social responsibility
B Green computing
B Real options
B Investment decisions
Online Access: Volltext (lizenzpflichtig)