An ethical analysis of deception in advertising
This paper examines several issues regarding deception in advertising. Some generally accepted definitions are considered and found to be inadequate. An alternative definition is proposed for legal/regulatory purposes and is related to a suggested definition of the term deception as it is used in ev...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1985
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| In: |
Journal of business ethics
Year: 1985, Volume: 4, Issue: 2, Pages: 93-104 |
| Further subjects: | B
Weak Assumption
B Prima Facie B Alternative Definition B Economic Growth B Current Regulation |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |